Search Marketing - Market Research Driven Keyword Research
Search Marketing Video
The 5-minute SEM video to your right, narrated by Russell Wright, courtesy of Themezoom LLC, lifts the keyword confusion so rampant in the industry.
It is everything you wanted to know about Market Driven Keyword Research and Search Engine Optimization, but didn't know who to ask.
Your Intelligent Marketing Strategy
Most companies' SEO Services plans consists of The Company's Story connected to their core website. Their Website Promotion plans are mistakenly terminated there. Some businesses may make a half-hearted attempt at viral and email campaigns but never attempt to perfect them. Some ignore the concept of Local Search or Affiliate Marketing.
They forget about their Customers' stories, the Keywords, Themes and Topics these customers are using online, looking for products and services that, may or may not overlap their own offerings, but are important to know, nonetheless.
Of the 90 million searches conducted at Google daily, more than 50% are completely unique requests. |
Over 45 million searches are people looking on the paid and organic search engines for the same products, services or information you may supply, but doing so in a totally unique way using what's called Long Tail Keywords.
Enter VOMA© - Vertical Online Market Assessment, marketing analysis developed specifically by Themezoom | Krakken to address this. It is uniquely prepared to conduct "Theme Analysis" from the very top of your market to the bottom. This is Small Business Marketing that, prior to now, has only been available to Fortune 500 Companies due to limited resources.
View the video interview with Bruce Clay about Themes & Silos. Interview conducted by Dr. Ralph Wilson of WebMarketingToday.
Bruce Clay has been doing SEO for over a decade and is the creator such SEO Tools as the Search Engine Relationship Chart®, and the SEO Code of Ethics.
Dr. Ralph is a pioneer in the field of Internet marketing. He introduced Web Marketing Today in 1995 and has since helped many thousands of online businesses get their start from his many articles, e-books, and web marketing information resources.
Part 2. Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Bruce Clay SEM Video Part 2
Online Keyword Behavioral Research.
Researching your visitors' behavior is just as important as researching keyword popularity. Popular keywords, even though they generally are more expensive to bid on and with more competition, are usually not good sales converters.
Visitors behave differently in accordance to the site they are visiting. By including Krakken's VOMA in your marketing plan, you'll discover the unique, additional co-occurrence keywords that also convert to sales even as they help you improve your search optimization (Optimisation, if you are European), for the "Popular Keywords".
A Portal Versus A Niche Or Product Site.
As an illustration - A visitor arrives at your site, a Portal, designed around General, high competition Keyword Terms. Since they may have used a general keyword to find you, they are not necessarily looking to make any purchases. (There are 6 specific actions ALL website visitors may take upon arriving at a site, these are outlined in the video).
Now, since they did not come specifically to buy, they may, Bookmark your site, Opt-in to your mailing list, or simply leave.
A visitor to a Niche or Product site on the other hand, arrived there by using a specific keyword theme or expert verbiage, and consequently is much more likely to take a specific action, such as make a purchase, within one or two visits.
By using VOMA©, you have effectively lifted the keyword confusion and can now laser target your search marketing efforts, simply by putting the correct site architecture in place from the start. The end results are, improved search engine ranking in the SERP's, (Search Engine Results Pages), and consequently, more visitors.
9 Keyword Types - Their Relevance To Your Search Engine Promotion Strategy.
There are 9 Keyword Species and each one has a specific value to any business. We'll list them in no particular order. An explanation is given for each one in the video.
Contextual |
Exotic |
Effective |
Site Search |
Swiped |
PPC |
Client |
Money |
Experimental |
A business's ultimate purpose of doing Search Marketing is, PROFIT. You want to ascertain which terms on your Target List are winners and which should be dropped to the bottom or even off of the list. ALL active keywords should lead to a sale and eventually become "Money Keywords".
Let's take a look at "Money Keywords".
In our video, Money Keywords are defined as "The "Sweet Spot" of Intersection of all 8 Keywords as well as, the intersection of the 3 PPC Sub-categories, Conversions, Click Throughs, and Impressions. This should make it clear that Money Keywords are not relegated to Organic Search. They play an important role in your overall Marketing Advertising Campaign.
Your Krakken Marketing Consultant will help you develop a mind set that prevents unintentional duplicate ADWORDS spending in the search advertising arena on keywords you already are, or can be ranking highly for in the natural SERP's.
In other words, we're saying, "Why use precious resources on a keyword in internet advertising, when you can own it in the natural search engines for free"?
The VOMA© Blueprint - A SEM Home Run!
Having done all the Market Research driven Keyword Research possible on your target market, the next step is to organize it all into a structured site architectural blueprint.
VOMA© uses all of the findings of the 9 Species of Keywords, targeting the BROAD, SPECIFIC, LOCAL and/or NATIONAL Long Tail Terms, to produce a comprehensive Blueprint for your search campaign.
With the proper Content and Linking Strategies, you will be well on your way to dominating your competition, using fewer links.
BusinessByMouse.com is a Search Marketing Company and we are a Certified Krakken Agent.
Contact Us for more information.