62% Say They Have Bought Physical Goods On Mobile Devices

Is Mobile Shopping Just For Virtual Products?

The belief is, that just like you can’t give a person a haircut over the telephone, certain types of product is best sold in person. Face to face. Is that really the case?

Adobe Scene7 examined mobile shopping trends over the last 12 months and found that times are changing rapidly. It may do you well to pay attention, especially if you’re not a big believer in technology. Here’s the article excerpt, click the link below to read the entire article.

Adobe owns and markets the popular graphics design software platform, Photoshop.

Posted By Dan Butcher On February 14, 2011 @ 5:00 am, http://www.mobilecommercedaily.com

A majority of the respondents to an Adobe survey – 62 percent – said that they have bought physical goods from their smartphone devices in the last six months.

The greatest number of respondents – 45 percent – spent $249 or less over the last 12 months. By comparison, the average annual online spend per shopper in 2010 is estimated at $1,139, per Adobe. Of those who have purchased from their mobile devices, a majority report spending more than an hour a week mobile shopping, on both mobile Web sites and downloadable applications.

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Still think this ‘Mobile Marketing’ Thing is a fad?

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