Michael Baisden Marketing Efforts
#1 rated syndicated radio host Michael Baisden announced today that he will be renewing his contract in 2009. This will be welcome news to his 10 million strong national radio family. Speculation was that the draw of movies and or the small screen may have stolen him from them. In the end, his strong commitment to radio syndication won out.
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Unlike other radio formats such as those a country radio station or a spanish radio station may adhere to, he utilizes his airwaves to enlighten his listening audience as to the very real sociopolitical environment they must face from day to day.
When it comes to cutting edge format, no other talk show radio host compares to Michael Baisden. His endless energy and genuine love for his listeners is just one reason for monumental success. His self-ordained “Bad Boy” moniker is not really indicative of the seriousness his show brings to a live radio station. Point in case is the number one rating his syndicated show quickly achieves in a new market, regardless of the region it’s in.
Radio Syndication Success The Hard Way
Today, his syndicated radio host successes may seem to come naturally, however, this has not always been the case. As a NYC transit worker in the early days, all he had were his big dreams. Using borrowed funds and never losing sight of those dreams, he somehow managed to stay afloat and eventually launched a career as a writer.
His actual radio career began in New York City in 2003 as an unpaid afternoon drive-time radio host. Not surprisingly, that time slot went from #9 to #1 within six months.
This was no small achievement for an unknown in the cut-throat NY live radio market, and yet, management was not entirely in his corner when, after 8 months of consistently high ratings, he suggested that they take the show national. They felt that somehow, New York wasn’t ready for him to become a nationally syndicated radio host. They relented, but only after he threatened to quit the show.
Michael Baisden, “Bad Boy” or not?
Every syndicated radio host has to adopt a unique persona in order to distinguish themselves from all the others vying for that number one slot. Radio advertising sales drives a free radio station and the top station gets the best contracts, nothing new here.
Michael Baisden’s magnetic personality, combined with his ceaseless drive to succeed, eventually led to his attracting large and varied audiences, but primarily female followers. We suspect that the success of his books had something to do with that. The titles include “Never Satisfied: How and Why Men Cheat”, “Men Cry in the Dark”,”The Maintenance Man”,and lastly “God’s Gift to Women”. All very “female” oriented and eventually, highly successful.
Michael Baisden soon transformed into his favorite alter ego, “The Bad Boy” of radio. Due to his syndication status, this included streaming talk radio, radio news online, and internet radio broadcast in general. Is this really his best side?
His listeners don’t think so. On any given weekday, during his broadcast, a more serious side eventually emerges. He soon shows that despite the fun and games, he’s a very socially aware individual who knows full well, how instrumental his radio syndication platform can educate as well as entertain.
September 20, 2007, was a huge turning point in his career. After speaking out for months against the injustices being perpetrated against 6 young, black men in Jena, Louisiana, he committed to being the go-to radio personality, when everyone else was balking. That defined his character beyond words and garnered the respect of notables such as the Reverend Al Sharpton and the then President-elect, Barack Obama.
His skill at reaching across all racial boundaries and including, rather than excluding everyone eventually transformed the situation. Out of this protest march, we have seen the start of many new programs geared towards righting the wrongs of social injustice.
Interestingly enough, even the morning radio show has been affected. Some of the more prominent morning radio syndication personalities have taken baby steps in the same direction. Not bad for someone who calls himself “The Bad Boy!”
So, What’s Next?
No doubt, 2009 is going to bring fresh challenges and problems. In radio land, listeners nationwide and even around the world who listen to radio online, can rest assured that they’ll have a voice through Michael Baisden.
His addition of George Willborn 5 nights a week will only strengthen his show. We can only speculate that this in turn will drive radio advertising prices. The Michael Baisden Show only has one way to go and that’s up.