About Business By Mouse™
Businessbymouse.com is a Search Marketing firm with headquarters in Baltimore, Maryland, USA.
We began our existence as an ecommerce website development company in 2003, working almost exclusively with small businesses. It soon became clear that these business owners were actually looking for Search Engine Marketing, and not so much web development.
Our company began developing a Search Marketing department in 2005. In 2006, we embarked upon an intensive 18-month Keyword & Vertical Market Analysis interactive training with Themezoom LLC. This is a very close-knit "members only" SEO Mastermind Group that currently is not available to the public.
Russell Wright, co-founder of Themezoom, has extensive Search Optimization experience having worked for one of the SEO's industry giants for many years. After learning from one of the best, he decided to step out and form ThemeZoom.
Our SEO staff is well versed in various aspects of search marketing. Our primary areas of SEO expertise include Keyword Research with a heavy emphasis on Co occurrence Prediction, Latent Semantic Indexing, Vertical Market Analysis, Site Architecture & Blueprinting using Themes and Silos. We can develop blueprints for any size company. We also work with existing websites without disrupting any of their services.
Our mission is to make resources that larger corporations take for granted, available to small businesses. In order to take full advantage of the global marketplace, a company's online presence management team must be very familiar with the power of search engines as a marketing medium.
They must realize that keyword research alone is not enough. In order to dominate the competition, they must do an entire Vertical Market analysis, identifying all of the profitable niches in that market. So too will this analysis highlight any weak areas in a market, allowing the client to avoid spending valuable resources on an area with a questionable ROI.
We'll teach you how to rank higher on any search engine for thousands of your industry's "money keywords", and do so by utilizing fewer inbound links. "Money keywords" are the keywords that are already converting to sales on an established website.
The SEO Trifecta™
The reason so many companies fail at SEO is simply a refusal to acknowledge that an SEO Trifecta™ must be accomplished in their marketing efforts. SEO Trifecta simply means that equal time and resources must be given to:
1. The Technical SEO, 2. the Educational Content and 3. the Direct Response Content aspects of search marketing.
We marry these three points of the triangle for you and identify the "Keyword Sweet Spot" where they all three intersect. ("Keyword Sweet Spot" is a term borrowed from Themezoom and represents an ideal balance zone between the 3 most important aspects of any online venture).
Businessbymouse™ is a search engine (SE) friendly, as a well as a visitor enhanced optimization (VEO) company and as such, we do not engage in any "Black Hat" SEO or Search Marketing endeavors.
Our goal is to remove the mask of confusion from Search Marketing for you and in so doing, allow your business to realize the potential success any business can have without alienating the search engines.
CEO & Co-Founder, Businessbymouse.com™
Certified Krakken Agent.
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