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A Successful Product Launch Should Have Good Pre-Planning

Good planning for a successful product launch requires a great deal of pre-planning.

First, is this a physical product or a digital product? Let’s go with a digital product for this article – a product that is delivered via the Internet as soon as it is paid for.

Second, we have to consider whether we are going to launch this product from our own website or from an existing site that sells numerous digital products. For this article we’ll go with our own website.

Third, is this the first product we’ll be selling off our site or is our shopping cart already set up? Let’s assume that we have already been selling products off our site.

Now we’re ready to figure out the marketing campaign for this product.

First we consider whether we want to have affiliates selling this product when it first launches. Or perhaps we want to first offer it as an exclusive to our email marketing list. Once these customers/fans have first crack, we can open up the sales to affiliates.

Do we want to first sell the product at an “introductory” price, then raise the price after one day or one week to its full amount?

Should we bundle the new product with an existing product when we first introduce the new product? If so, how much off the combined price of the two products do we take to come up with our bundled offer price?

Do we want to launch the product as a scarce commodity? For example, when there have been 100 digital downloads the product will no longer be available? (This might be the strategy for a software product where you don’t want too many people to be using the same software.) Or the product may only be available for a limited time.

Does this type of product call for a special day of the week on which to be launched? What time in the month? Which month? Is there a natural tie-in to a holiday that will create more interest in the product?

Will we send out the product to reviewers ahead of the launch? Or wait until launch day so that no one has a look before the product launches?

Should a separate website page be created for the product launch? Or will we describe the product launch on an existing website page?

Is it the kind of product that we can give people a sample of the product in order to encourage them to buy the whole product? If so, will we put that sample only on our website or use article directories and other online marketing strategies to distribute the sample?

Will we use free social media marketing to announce the product launch or will we also do a PPC (pay per click) campaign?

What will be our refund policy?

The above questions are meant to stimulate thinking about the kinds of considerations that go into the pre-planning of a product launch. It’s a good idea to contemplate numerous possible scenarios before launching a new product.

And then after the launch, it can be a good idea to record what lessons have been learned in order to prepare for the next successful product launch.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company website has lots more useful advice like this. Grab her free report on “The Top 3 Internet Marketing Elements” to maximize your own Internet marketing experience – claim your report now from

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How Using Proper Graphic Formats is the Secret to Good Website Design

How using proper graphic formats is the secret to good website design

There are many different file formats that website design companies can use for site design. However, every specific graphic format has its own function and use and it is a part of good website design to use them judiciously.

Properties that these formats have:

In terms of common properties of these website design graphic formats, there are five main types. These are namely:

–       Compression: This refers to the ability to store an image in a smaller file size. This employs using special algorithms to measure pixels as single items.

–       Transparency: This varies the opaqueness of an image from being totally solid to being totally see-through or transparent.

–       Progressive loading: In this case of website design, a part of the image is loaded first. However, it is not decided on the concept of alternating rows. This allows the picture to get loaded quicker.

–       Interlacing: This is much like progressive loading, except that the odd numbered rows of the image appear first, followed by even numbered rows. Users can see images quickly using this format of website design.

–       Animation: In this case of website design graphical formats, various still images are moved in quick succession to make it seem like they are moving. Most animated GIF images work on all browsers as they do not need plug-ins for them.

File formats available:

There are three main graphic file formats in website design. These are GIF, JPEG and PNG. One of the oldest formats is GIF and it helps loading images quickly. They have only 8 bits of color and have interlacing and transparency incorporated in them. These are the most common forms of graphics in website design and images look good in such formats. JPEGs are compressed files and have a 24 bit color capacity. In situations where you need high quality images in website design, a JPEG format works well. Compression elements of JPEG files can be easily controlled by a website design company. The download speeds for such format files is faster and in cases of complicated drawings, the overall quality is excellent. In PNG graphic formats, there is support for 24 bit color images. Both interlacing and transparency is incorporated in such images. Such images also can have a description alongside, for use in search engines. Compared to JPEG images, PNG images look much better and hence are preferred where high quality images are needed. Plus, it overcomes the restrictions of an 8 bit color image in website design.

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Components of Good Web Site Design Software

Article by kayla pang

You will find many items that you simply must look out for when you are picking the best web site style software bundle in the marketplace right now. Choosing web pattern software must ideally be determined by a criterion of features that every package comes with. The most important features of such a software package are discussed hereunder. These are the features which will not just help you handpick the best among the offered software packages, but additionally help achieve the best results when utilizing the software.

1. User Friendly

In web site design software, always remember that what you must often be what you obtain. This enables you to pay only for a software which will visually design and style a website which is user friendly, i.e. A software that generates HTML codes for you. This one feature may be the most crucial to web designers without prior expertise of HTML and also the CSS. Choose web pattern software that permits you not just to view but in addition to directly edit your site抯 HTML. That ability offers you versatility even following you discover HTML usage.

2. Templates

The best web design and style software packages available today consist of numerous templates which you can use to build your website quickly. XSitePro for instance, present hundreds and hundreds of professional-level site templates. Ensure how the software you purchase has templates that happen to be pre-created and pre-tested. This ensures that your website is attractive and quickly readable by your site visitors. The offered templates ought to not nonetheless preempt the require to produce your personal templates, possibly reusing the layout, to give your site a personal touch.3. Affiliate Advertising and Pay-Per-Click Management

To webmasters, PPC advertising (Such as Google AdSense program) and Affiliate advertising are the two most well-liked money-making methods in use these days. It truly is shrewd therefore, so to say, if you can buy web site design and style software with tools that enable and ease the two. Best software packages maintain your affiliate codes well-organized quite available.

4. Search engine optimization Tools

Search engine optimization is now a staple phrase used by webmasters to refer to lookup motor optimization practices. Optimizing your site is really significant since it is what exposes your site to investigation engines. The best web design and style software normally automates optimization practices. Some will offer useful suggestions that are depending on site analysis. This ends up saving you lots of time in Search engine marketing practices; a time saving bargain like every automation process is apart from being much more effective.

5. Script Insertion

Scripts will permit you to customize your web pages with useful, appealing and exciting events and actions. Script insertion is a really primal tool in web layout software. Ensure how the software package you buy does need to have you to re-writing the script every time you change something. Which could otherwise be extremely time-wasting. Decide on web site design software that automatically inserts changes instantly upon command; an additional time-saving feature of automation.

There you go, the web layout software features that could make your web designing encounter incredible, fulfilling, quick and unbelievably simple. Now you know what to look for as you decide on between the a large number of web site design and style software in the marketplace nowadays. Be wise!

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