This is just something I came across. If you are a Local Business owner are involved in local search, you are well advised to investigate this.
Sean D’Souza, a Kiwi marketer and owner of the website Psychotactics.com, or why customers buy (and why they don’t), is doing something unheard of in the marketing world.
He’s about to GIVE AWAY one of his best-selling courses, and there’s a very good reason why he’s doing so. No, it’s not because it’s outdated, being replaced or any other marketing ploy.
Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop
It sounds unusual: Why would someone just give valuable information away?
You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars worth of stuff without some sneaky up-sell, cross-sell or some kind of catch. To give away valuable information just like that, sounds weird at the very least.
But we’re not normal (our logo should give you enough hints).
My long-term goal is to create a university in New Zealand (Casa LocoLoco: The Mad House)
This university will be in place to help folks like you run their businesses. It will be a non-profit university. In the spirit of Casa LocoLoco, I am slowly going to make most Psychotactics products and workshops free by the year 2020. So as you can see this process is thoughtful; it’s methodical. And it’s designed on the fact that generosity helps us all.
And the Brain Alchemy Masterclass is just the beginning.
The only ‘catch’ if you want to call it that, is that you have to opt-in.
So, usually, when the word FREE is attached to almost anything, a certain stigma comes with it. The assumption is that the material or product is outdated, being replaced, worthless or what ever.
You may fall into that trap if you want, but I’ll say this, just a short while ago, if you wanted access to this course you would have had to pay $2800 USD for it!
Are you looking for new Local Customers? Are you involved in search marketing? Maybe you just want to learn how others are getting and keeping new customers? Do yourself a favor. Sign up for the course!
Mobile Advertising has arrived. We didn’t say that it’s the rage. We said “It has arrived”. This is bad for so many businesses that don’t even have a traditional website, let alone be up on mobile technology.
We say to that “It’s time to make the donuts.” If advertising is going to play a heavy role in your business’s success, then you have to get up very early to learn what it’s all about. Then learn what mobile marketing is all about.
Here’s an article from Mobile Marketer posted on April 28th, 2011 titled:
Mobile ads driving purchase intent among smartphone users: Google
A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.
Google’s “The Mobile Movement: Understanding Smartphone Users” study found that 71 percent of smartphone users search after being exposed to ads online and offline. A whopping 82 percent notice mobile ads and 74 percent make a purchase as a result of using their phone during the shopping process.
“The findings of the study have strong implications for businesses and mobile advertisers,” said Dai Pham, a member of the mobile ads marketing team at Google, Mountain View, CA. “Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information.
“Incorporate location-based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users,” he said.
In fact, 88 percent of those who look for local information on their smartphones take action within a day, Google found.
The study was commissioned by Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 U.S. adult smartphone Internet users at the end of 2010.
General smartphone usage
There is no argument when it comes to the role that smartphones play in the daily lives of consumers.
Consumers are increasingly relying on their smartphones to multitask and consume other media.
Google’s study found that 81 percent of smartphone users browse the Internet, 77 percent search, 68 percent use an app, and 48 percent watch videos on their device.
The smartphone has turned into the always on companion. Consumers are using their devices even while they are consuming other forms of media.
In fact, 72 percent use their smartphones while consuming other media, with a third claiming they use their device while watching television.
At one point the mobile device was a means of reaching consumers on the go. But that has now changed.
With 93 percent of smartphone owners using their device while at home, the mobile phone is now a means of reaching consumers at all times.
Google’s study found that smartphone users rely on mobile search to navigate the mobile Web.
Search engine Web sites are the most visited mobile Internet destinations, with 77 percent of smartphone users citing this, followed by social networking, retail and video-sharing sites.
What is interesting is that nine out of 10 smartphone searches result in an action such as purchase, visiting a business or a click-to-call.
Additionally, Google found that 24 percent of smartphone searchers recommended a brand or product to others as a result of a smartphone search.
Almost all smartphone users are looking for local information. And, consumers are ready to act on the information they find.
Google’s study found that 95 percent of smartphone users have looked for local information and 88 percent of these users take action within a day.
These findings indicate that there is a need for immediate information among smartphone users. A whopping 77 percent have contacted a business, with 61 percent calling and 59 percent visiting the local business.
At the end of the day, marketers are trying to drive sales. And smartphones have become an important part of the shopping process. They help shoppers research and make a purchase decision.
Google’s study uncovered that 79 percent of smartphone consumers use their phones to help with shopping via activities such as comparing prices, finding more product info and locating a retailer.
Seventy-four percent of consumers that use their mobile device during the shopping process make a purchase online, in-store or on their phones.
The study also found that 70 percent of consumers use their smartphones while in the store.
Reaching mobile consumers
A cross-media approach is the best way to influence the largest number of smartphone users. Different people use their devices for different things. In the end, as a marketer, it would be nice to reach them all.
A majority of smartphone users notice mobile ads, which leads to taking action on it.
In fact, 71 percent search on their phones because of an ad exposure, whether from traditional media (68 percent), online ads (18 percent) or mobile ads (27 percent).
Eighty-two percent notice mobile ads, with most noticing display ads and a third noticing mobile search ads.
Half of those who see a mobile ad take action, with 35 percent visiting a Web site and 49 percent making a purchase.
“Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile Web sites and apps to research and make purchase decisions,” Mr. Pham said.
“Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it,” he said.
Contact Us at Businessbymouse.com to learn how we cal help you get started with your local mobile presence. It’s more affordable than you believe.
Sometime back, a friend of ours told us that “Mobile” will never take the place of the Internet. That was in 2007. Today, not only is mobile well on its way to doing just that, but it is doing it in a much shorter time.
Keep in mind that when the Internet first became popular with big business, way, way back in 2003-4, small business owners were cringing, thinking that now they dead for sure.
The opposite is true. The Internet has expended the marketing reach of small businesses in ways they are just beginning to grasp. And now, there is the Mobile Web. What’s to be said about that? Here’s a very short video from Google hinting at the direction they see it heading.
You be the judge.
For more on Mobile Marketing Trends, visit our page here: Mobile Design.