Tag Archives: Mobile

Google Acquires Motorola Mobility

Google Acquires The Mobile Phone Maker, Motorola Mobility

Google's CEO, Larry Page

Larry Page

If you don’t think the topic of the above headline is a big deal, you must have been living under the dirt that sits under the rock some people are said to live under. Whew, that was a mouthful!

Anywho, Apple’s huge success has been traced to 2 major factors, leadership and owning all of the toys. Or owning the company that makes the toys as well as the company that makes the batteries that make the toys run.

That’s right, I’m talking about owning the iOS operating system and the i-generation of mobile devices. Ipod, iPhone and iPad. (Sometimes I think that the oil companies own the auto manufacturers but I digress).

Until today, this deal was not quite a done deal, even though we knew it was going to happen.

Well, it did. Here’s what Larry Page had to say from his blogpost on 22 May, 2012.

It’s why I’m excited to announce today that our Motorola Mobility deal has closed. Motorola is a great American tech company that has driven the mobile revolution, with a track record of over 80 years of innovation, including the creation of the first cell phone. Larry Page, co-founder and CEO, Google

Read all about it in the featured article: Google CEO Larry Page: We’ve acquired Motorola Mobility

The sad passing of Apple’s (The maker of the iPhone) CEO, Steve Jobs, recently, may or may not result in some loss of leadership. Until a new leader emerges in that company, we may see a shift of focus as they strive to ‘find themselves again”.

This could not have happened at a worst time. Google is definitely challenging their market position, and with this acquisition, will at least have all of the tools (plus their Search Engine behemoth) to make a good run at it.

I love the Apple line of products but my money is on Google. What do you think?

Instant Previews For Mobile

Sometime back, a friend of ours told us that “Mobile” will never take the place of the Internet. That was in 2007. Today, not only is mobile well on its way to doing just that, but it is doing it in a much shorter time.

Keep in mind that when the Internet first became popular with big business, way, way back in 2003-4, small business owners were cringing, thinking that now they dead for sure.

The opposite is true. The Internet has expended the marketing reach of small businesses in ways they are just beginning to grasp. And now, there is the Mobile Web. What’s to be said about that? Here’s a very short video from Google hinting at the direction they see it heading.

You be the judge.

For more on Mobile Marketing Trends, visit our page here: Mobile Design.

Looking for a more in depth overview? Start with our homepage: Mobile Local Marketers.

Wave hello to Mobile website design

Article by Suzzane

History says, the primary reason behind development of highly developed countries is that they embrace every new thing warmly, whether it’s an experimental ways of work from entirely different culture or a new technique, they welcome everything with opened arms. Now, it’s time for internet market to say hello to every possible source. Initially, there was only one concept PCs, in offices and homes, then after laptops entered the market and made the PCs portable.

Now, mobile sets are available with the browsing facilities, where you can surf on any browser. There may be a person who doesn’t have laptop, but you will hardly find a person without mobile phone. That’s why the larger portion of the potential customer can be found on mobile phones. Now, it depends upon you whether your website allows them to access you through mobiles or not. Mobile website design is going to revolutionize the market this year, as the operators are introducing many flat-rate packages for mobile internet users.

Simultaneously, demand for mobile website design is also rising, because mobile websites require different type of website design and content, which is compatible to all kind of mobile sets and screen sizes. In Miracle studios, we are catering to such requirements of our clients. Our target is to divulge visibility for our clients’ websites on mobile internet. Many of our clients from India and abroad have opted for mobile website design, despite the fact that their already existing websites are doing well. The reason is on mobile internet, competition is not that tough yet, so there is tendency to lead and to attract greater audience.

In the western countries, people are preferring mobiles for browsing more than the laptops. So the industries, whose major part of target audience is abroad are keenly interested in effective mobile website design. Like ordinary websites, mobile website design also consists of some important elements. Following are the few of them:

• The mobile website needs to be WAP friendly, because most of the wireless mobile handsets use WAP technology to browse.

• Mobiles allow limited screen size, so the website layout should be CSS based using tables to enhance visibility, because WAP has the similar approach like normal search engines.

• All mobile website designs need to be coded by using XTHML or XML, and the character coding should be UTF-8.

• The largest screen size available in mobile sets is 640 x 480 and 120 pixel is the average size, which should be kept in mind while creating a mobile website design.

• Another important thing to consider is that most of the mobile phones don’t have a back button, so this is the job of the mobile website designer to provide a back button or link on the website.

Rest of the features like jpeg image format and animation gifs are placed as similar to the ordinary websites. The mobile internet market is hot and this is the right time to take its advantage, so make a swift step towards creating your own mobile website design.

About the Author

Professional writer

Print Publishers to Bank on Next-Generation Web Applications for Success in Mobile Devices

Newspapers, magazines and book publishers worldwide have been actively addressing the shift in readership towards digital platforms, in particular mobile devices, but have been grappling with fundamental issues in creating sustainable revenue models and content delivery formats. What is the most efficient approach to reach maximum audiences over mobile devices? How can publishers best monetize content delivered over mobile devices?

Why should print publishers adopt mobile media

Print publishers today are losing audiences, particularly younger ones, to mobile devices by the day. Research across 15 European countries shows that 43% of 16 to 24 year olds and one quarter of 25 to 34 year olds are driving the increase in mobile internet consumption. These users are reportedly spending on average 6.3 hours a week using mobile internet on activities such as email, search, social networking, compared to only 4.6 hours spent reading newspapers and 3.9 hours on reading magazines. What’s particularly worrying for print publishers is that print usage will likely continue to decline.

We think a key appeal of mobile devices, apart from their portability, is the multi-functionality and widespread connectivity. For content consumers, this means you can read, view, and purchase all kinds of content in one place, anywhere, anytime. This is something that traditional paper editions have been unable to offer.

What are print publishers doing to adapt to mobile media

The most common response from print publishers to date is to offer a mobile application optimized for the most popular smartphone and tablet devices. The majority of this activity is taking place over the iPhone and iPad, thanks to Apple’s explosive market success.

At the forefront of this development is the New York Times, who have  even created a “Reader Applications” business segment and launched a “mobile-friendly” content interface called Times Skimmer.

Meanwhile all major book and magazine publishers are fully embracing the rising e-reader platforms from Amazon’s Kindle to Apple’s iPad and iBooks store. A good example is Time Inc’s  tablet concept edition for Sports Illustrated.

What do the findings of the Native vs. Web App study imply for print publishers

The findings have important implications because the most common approach currently used is to launch platform-specific native applications. However, this is only feasible for large print publishers and typically too costly for smaller companies who also wish to reach the maximum number of audiences on mobile devices.

While an iPhone or iPad application provides access to 86 million Apple users, you still need to consider the hundreds of millions of Android, Symbian or Windows phone users holding devices by companies such as Samsung, HTC, BlackBerry and Nokia. This issue becomes more relevant outside the US market, in places such as Europe and Asia.

Each new platform you adopt can increase your mobile development budget in the region of tens of thousands to hundreds of thousands of dollars, including the costs of coding, production, quality assurance, maintenance and joint marketing.

For smaller, independent newspaper and magazine publishers, this is simply out of the question given a lack of immediate financial gains. As a result, they would only be able to target one popular platform or device.

Are web applications therefore, the better solution

In many ways, yes.

Our study, based on a survey with 87 mobile application publishers in over 20 service sectors, has confirmed that a web application generally saves costs in development and maintenance; is normally weeks quicker to launch and allows you to serve audiences across multiple devices with relatively little customization.

In fact, a major news organization recently told us that they have had to update their iPhone application three times over the past year alone, while the web version is far more stable and easier to update regularly.

One traditional challenge for web apps was in user experience, particularly the lack of rich native phone features such as GPS, motion detection and camera functions.

However, ongoing development in HTML5, CSS3 style sheets and the release of new browser APIs with access to aforementioned device features will shortly bridge this gap for most categories of mobile applications.

In addition, our study shows that web apps already appear to generate greater user stickiness, where 33% of web app publishers see steady growth in usage after the first time as compared to only 23% of native app publishers. This is particularly important for subscription-based businesses, such as print publishers.

One counter-argument is that native app stores offer a better way to monetize mobile content. What is your opinion

Not necessarily. I would not say so.

The native app stores, from Apple and Nokia (Ovi) for example, have done a great job in marketing the value of mobile applications and in offering an integrated billing capability. So this creates a superior user experience where consumers can easily browse applications and content in one store-front and do not need to fork out credit card details for each individual purchase.

With that said, app stores typically operate in a controlled environment with strict quality assurance and revenue share regulations imposed on publishers. While a print publisher is able to set their own pricing and in some cases offer in-app subscriptions to readers, it will always be under the “scrutiny” of the store-owner to approve its content and application functionality. Not to mention the necessity to pay out 30% of revenues to the store-owner.

This is a fundamental issue to the business model of publishers, since they have always enjoyed the ability to know exactly who and where their consumers are and be able to cross-sell products to them. With the launch of iPad Apple is also looking to tightly control the adverts integrated in iPhone and iPad applications, which may be another growing concern for especially newspaper and magazine publishers given the importance of advertising revenues.

Will consumers be willing to pay for news and magazine content? So far the experiences from desktop publishing has been less than encouraging.

They already are paying for content, and the key lies in value and quality.

For example, GQ magazine charges users .99 per issue via its iPhone app, while Financial Times bills subscribers directly for content delivered over the freely downloaded iPhone application. Unlike the desktop versions, smartphones and tablet devices offer a very different and more “focused” reading experience – similar to reading a traditional paper or magazine. As such content “feels” like real value again.

We also believe publishers would be able to charge users directly independent of the app store, since newspaper and magazine publishers often already have a customer relationship in place through their print versions.

The subscription model they offer means that the consumer only needs to register payment details once, unlike pay-per-download apps such as games. For existing subscribers, mobile presents an additional selling point in customer retention.

What is the future business model of print media

Many companies are experimenting with different pricing and offerings models as we speak, so it remains to be seen how things will ultimately evolve. However one could take some tips from the music industry, which is also undergoing a paradigm shift in terms of sales and distribution.

One good example is Spotify, which offers free-to-listen songs online funded by advertising but charges users for a premium version that offers offline mobile usage and a variety of add-on features.

An exciting development is Next Issue Media, which is a consortium founded by four major magazine publishers Time, Condé Nast, Meredith, the News Corporation and Hearst. It is currently working to build a standardized web-based publishing platform for magazine publishers worldwide to reach their audiences over mobile devices. This could change the rules of the apps game for print media, so to speak.

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

Visit Global Intelligence Alliance

Article from articlesbase.com

Related Desktop Book Publishing Articles