Tag Archives: motorola mobility

Google Acquires Motorola Mobility

Google Acquires The Mobile Phone Maker, Motorola Mobility

Google's CEO, Larry Page

Larry Page

If you don’t think the topic of the above headline is a big deal, you must have been living under the dirt that sits under the rock some people are said to live under. Whew, that was a mouthful!

Anywho, Apple’s huge success has been traced to 2 major factors, leadership and owning all of the toys. Or owning the company that makes the toys as well as the company that makes the batteries that make the toys run.

That’s right, I’m talking about owning the iOS operating system and the i-generation of mobile devices. Ipod, iPhone and iPad. (Sometimes I think that the oil companies own the auto manufacturers but I digress).

Until today, this deal was not quite a done deal, even though we knew it was going to happen.

Well, it did. Here’s what Larry Page had to say from his blogpost on 22 May, 2012.

It’s why I’m excited to announce today that our Motorola Mobility deal has closed. Motorola is a great American tech company that has driven the mobile revolution, with a track record of over 80 years of innovation, including the creation of the first cell phone. Larry Page, co-founder and CEO, Google

Read all about it in the featured article: Google CEO Larry Page: We’ve acquired Motorola Mobility

The sad passing of Apple’s (The maker of the iPhone) CEO, Steve Jobs, recently, may or may not result in some loss of leadership. Until a new leader emerges in that company, we may see a shift of focus as they strive to ‘find themselves again”.

This could not have happened at a worst time. Google is definitely challenging their market position, and with this acquisition, will at least have all of the tools (plus their Search Engine behemoth) to make a good run at it.

I love the Apple line of products but my money is on Google. What do you think?

Smartphone Penetration Percentage in The US?

Everyone has a smartphone, or maybe not.

I’m so used to telling clients that a lot of people coming into their establishments carry Smartphones, simply because everywhere I look, that’s all I see. Now, I knew that the actual Smartphone penetration percentage was low in the United States, however, not this low! (As you’ll see in the article).

The Future For Smartphones Is Still Bright

Not to be discouraged however. Why? Well, Google just spent 12.5 billion dollars, one-half of its liquid cash assets, to acquire Motorola Mobility. You know Motorola Mobility, they are one of the largest manufacturers of Smartphones, tablets, GPS units etc. I seriously don’t believe they did this because they didn’t expect the Smartphone marketplace to expand rapidly.

Instead, I do believe that Google is simply positioning itself to be a leader or the leader in the mobile device production and sales arena. They already own the Android Operating System, the platform that will probably dominate the mobile operating system scene in the near future. Remember now, just recently, Android powered mobile devices outsold iOS (Apple) devices. Their mobile apps marketplace is coming on strong, taking a bite out of Apple’s App Store. (Pardon the pun).

Back to the percentage thing. I have a link below that explain in more detail why you should not give up on,

  1. 1. Smartphones taking over
  2. Mobile Marketing to feature(dumb?) phones just yet.

Here’s the link : Smartphone Penetration Percentage

Luckily for us, a large part of the service we provide is centered around SMS Marketing and Mobile Websites. Both of these are ideally suited to the mobile web, even to the non-smart variety. Their reach is almost 100%, with some people having two or more!

The bottom line is this, the Smartphone penetration percentage is quite low in the US and Canada at the moment, however, unless you do believe that 67% of the world’s population is willing to turn their backs on this technology, that percentage is about to skyrocket. Keep an eye out for that.

Go read that article.