Tag Archives: plan

Website plan

What is a website plan?

A website plan is planning the activities and goals that you would like to see from your website and how you plan to achieve these goals. Things that you should be looking at in your website plan is:

Website brief

This will give you an over view of your website and also be useful for a web design company to understand what you want in your website and how you want it to function.

What you should be doing for you for your company

This will out line the type of website. Is it an ecommerce web design so people should be buying off the website or is it a brochure website and clients should be finding out about your services and contacting you to hire your service.

What traffic you expect to see on your website

You will need to know what sort of traffic you want to see on your website and how you can increase the traffic coming to your website. Google analytics is a good tool to find out how many users are landing on your website and what they are doing when they find your website.

What key terms do you want your website to be found for

Knowing what key terms that people are searching for is a key part to your website Search Engine Optimisation. If you are selling clothing then you don’t want to be found for soft toys. You need to plan out how to be found for your top key terms and what these key terms are. Can you get there by organic search engine optimisation or will you have to pay to get your company found.

How do you plan to market the website

Panning the marketing of your website and how to drive traffic to your website is a key part of having your website. You need to make sure that your website address is on all your marketing material such as your business cards and brochures. If you are not telling anyone about the website you cant expect people to be finding it.

How to drive the users on the website to contact/buy

once you know how many users are landing on your website then you need to start converting these users into clients. There are programs out there which will let you know where users are clicking on your website and give you an idea of how they are navigating through your website to that point of sale. Can you make it easier for a client to find your contact information or buy a product from your site.

Steam Multimedia is a creative web design company based in Glasgow, Scotland.
To find out more about us please visit our website. Steam Multimedia – Web design glasgow

Article from articlesbase.com

Related Website Planning Articles

How to plan a website to market your home based business part1

how to plan a website
by _ltwp

Article by Kathy Joyce

How to plan a website to market your home based business part1 If you plan to start or already have a home based business then a website is something you should give serious thought to.It’s an inexpensive way to market your products and services.If you sell products you can have an online catalogue which you can update, available 24 hours a day 7 days a week. You could set up an e-shop quite easily and accept orders from customers anywhere in the world.Building a website yourself may seem daunting if you have had little experience of the internet and don’t know how to use HTML, but don’t despair!!At one time website building was only for those who where technically minded and had a lot of knowledge about computers, but with some of the easy to use webdesign software available you can do it. For a very easy to use and inexpensive at £15 piece of webdesign software, download webcreator. It’s great for first time webdesigners.http://www.mindscape.co.uk/products/TopProducts.asp?sst=2&cid=2&ssid=41Frontpage is fairly inexpensive and not to difficult to learn how to use. I built my first site using Frontpage.Get a free trial download.http://www.runaware.com/microsoft/frontpage2003/Dreamweaver is more expensive but they do have a 30 day trial download. You get easy to follow tutorials and and extensive manual with it.http://www.macromedia.com/cfusion drc/index.cfm?product=dreamweaverIt may be useful to learn some basic HTML as it will enable you to fine tune pages and add your own coding.For a free online course go to http://www.e-learningcenter.com/free_html_course.htmOver several articles I will try and help you to put together a site that will be profitable and bring in targeted traffic.Before you even begin to design your site you must ask yourself the following questions.1 What is the purpose of your website? Is it to sell products, promote a service, provide information or build a downline.2 Who are your target audience? They may be students, single parents wanting an extra income, or anyone interested in your services or products that you are selling.3 What is your content going to be, and how are you going to present it?Good content is vital. Make each page theme focused and write as if you were talking to a friend. Think what it is that you are trying to achieve and work towards a most wanted response at the end of the page.What do you want your visitor to do? 4 Get yourself a domain name. It looks much more professional to have your own domain name rather than use the free space that comes with your service provider.It doesn’t cost much to buy a domain name and it will give you an enormous advantage. Next you will need to find a web hosting company. I can recommend http://www.internetconnection.net They charge .95 a month (or just under £12 a month) with a 60 day money back guarantee. I use them for several of my websites and always find them to be helpful and quick to respond to any queries I may have. When you have made these important decisions then the next step is to plan the site.Planning your sitePlan your website on paper first. First plan your pages. Start with the index or home page and draw a diagram showing how the pages will link from the index page. Produce a simple flow chart to show how users can navigate through the site.On another piece of paper draw out where you want the page elements to go. This includes the navigation bar, header, logo, main text area, and any other navigation such as a sub menu.Good planning will make it a lot easier when you come to construct the site on the computer.Do some research and take a look at other sites who have a similar theme to yours. Study their design and note if the navigation works well or not. Does it take long to downoad? You can often learn a lot from other webdesigners.When you are happy with your design then it’s time to open up the software you are going to use.In part 2 I will discuss designing the page elements of your website.

About the Author

Kathy has her own mlm online business which you can visit at http://www.healthandbeautytowealth.co.ukShe has written several other articles on online marketing which you can find at http://www.healthandbeautytowealth.co.uk/articles/articles.html