Tag Archives: Product

A Successful Product Launch Should Have Good Pre-Planning

Good planning for a successful product launch requires a great deal of pre-planning.

First, is this a physical product or a digital product? Let’s go with a digital product for this article – a product that is delivered via the Internet as soon as it is paid for.

Second, we have to consider whether we are going to launch this product from our own website or from an existing site that sells numerous digital products. For this article we’ll go with our own website.

Third, is this the first product we’ll be selling off our site or is our shopping cart already set up? Let’s assume that we have already been selling products off our site.

Now we’re ready to figure out the marketing campaign for this product.

First we consider whether we want to have affiliates selling this product when it first launches. Or perhaps we want to first offer it as an exclusive to our email marketing list. Once these customers/fans have first crack, we can open up the sales to affiliates.

Do we want to first sell the product at an “introductory” price, then raise the price after one day or one week to its full amount?

Should we bundle the new product with an existing product when we first introduce the new product? If so, how much off the combined price of the two products do we take to come up with our bundled offer price?

Do we want to launch the product as a scarce commodity? For example, when there have been 100 digital downloads the product will no longer be available? (This might be the strategy for a software product where you don’t want too many people to be using the same software.) Or the product may only be available for a limited time.

Does this type of product call for a special day of the week on which to be launched? What time in the month? Which month? Is there a natural tie-in to a holiday that will create more interest in the product?

Will we send out the product to reviewers ahead of the launch? Or wait until launch day so that no one has a look before the product launches?

Should a separate website page be created for the product launch? Or will we describe the product launch on an existing website page?

Is it the kind of product that we can give people a sample of the product in order to encourage them to buy the whole product? If so, will we put that sample only on our website or use article directories and other online marketing strategies to distribute the sample?

Will we use free social media marketing to announce the product launch or will we also do a PPC (pay per click) campaign?

What will be our refund policy?

The above questions are meant to stimulate thinking about the kinds of considerations that go into the pre-planning of a product launch. It’s a good idea to contemplate numerous possible scenarios before launching a new product.

And then after the launch, it can be a good idea to record what lessons have been learned in order to prepare for the next successful product launch.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company website has lots more useful advice like this. Grab her free report on “The Top 3 Internet Marketing Elements” to maximize your own Internet marketing experience – claim your report now from

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Ken Sheridan talks to Caroline Marsh and Fiona Wright about their review of Paula Wynne’s book Create A Successful Website.
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Product Launch Is Available. Product Launch 123 Review

Article by Michael Roberge

Product Launch 123 Review. Learn About Product Launch Products.

Unfortunately, it seems that not all similar products on the market today are created equal. Many of them have the publics attention and therefore are deemed to be of some great value. This is also the case with all of the latest product launch products on the net. After doing my due diligence, I have found that a lot of these products have similarities. When it comes to launching a product or service online you only need the basic formula. I have written in great detail on my blog how this formula works. It is posted for free so that visitors will get so idea of just how this works. I have seen a lot of sites lately that claim that they can only take your email address at this time and are not taking new customers at this time. How crazy is that. They don’t want money now. Don’t worry though,they have your email address. Trust me you will be hearing from them in the near future. This is all a part of the latest product launch process on the net.

This is how the buzz gets created. A lot of advertising is done to create product awareness and then the product magically disappears shortly after. Then the consumer feels as though they missed out on something big. Even if the product was overpriced or over hyped the awareness is what’s its all about. So chances are if you were willing to buy something and it was unavailable to you at the time you would probably want to buy it in the future. And just maybe, you might even be willing to pay more for it. Here’sA perfect example. When the play station 3 hit the stores people were in line for hours waiting so that little Johnny could have his ps3 for Christmas. Many people were unable to purchase the ps3 system for awhile. So what happened. People actually went on eBay and paid 2 to 3 times what the purchase price actually was. How’s that for a product launch. A product launch on the internet is no different. If enough buzz is created about a product people will line up to get it.

I hope this gives you an idea of what a product launch is and how it works. Always do your due diligence when looking to purchase a product launch product for marketing on the internet. I stated earlier this is free information on the web and blogs that will help you. If you don’t have the time to do the research, you can get a copy for less than fifty bucks. The product launch 123 has all the necessary information to successfully launch any product and service online. Product Launches done properly can be profitable.

About the Author

Michael Robergehttp://www.affiliatemarketersblog.com