Tag Archives: should

A Successful Product Launch Should Have Good Pre-Planning

Good planning for a successful product launch requires a great deal of pre-planning.

First, is this a physical product or a digital product? Let’s go with a digital product for this article – a product that is delivered via the Internet as soon as it is paid for.

Second, we have to consider whether we are going to launch this product from our own website or from an existing site that sells numerous digital products. For this article we’ll go with our own website.

Third, is this the first product we’ll be selling off our site or is our shopping cart already set up? Let’s assume that we have already been selling products off our site.

Now we’re ready to figure out the marketing campaign for this product.

First we consider whether we want to have affiliates selling this product when it first launches. Or perhaps we want to first offer it as an exclusive to our email marketing list. Once these customers/fans have first crack, we can open up the sales to affiliates.

Do we want to first sell the product at an “introductory” price, then raise the price after one day or one week to its full amount?

Should we bundle the new product with an existing product when we first introduce the new product? If so, how much off the combined price of the two products do we take to come up with our bundled offer price?

Do we want to launch the product as a scarce commodity? For example, when there have been 100 digital downloads the product will no longer be available? (This might be the strategy for a software product where you don’t want too many people to be using the same software.) Or the product may only be available for a limited time.

Does this type of product call for a special day of the week on which to be launched? What time in the month? Which month? Is there a natural tie-in to a holiday that will create more interest in the product?

Will we send out the product to reviewers ahead of the launch? Or wait until launch day so that no one has a look before the product launches?

Should a separate website page be created for the product launch? Or will we describe the product launch on an existing website page?

Is it the kind of product that we can give people a sample of the product in order to encourage them to buy the whole product? If so, will we put that sample only on our website or use article directories and other online marketing strategies to distribute the sample?

Will we use free social media marketing to announce the product launch or will we also do a PPC (pay per click) campaign?

What will be our refund policy?

The above questions are meant to stimulate thinking about the kinds of considerations that go into the pre-planning of a product launch. It’s a good idea to contemplate numerous possible scenarios before launching a new product.

And then after the launch, it can be a good idea to record what lessons have been learned in order to prepare for the next successful product launch.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company website has lots more useful advice like this. Grab her free report on “The Top 3 Internet Marketing Elements” to maximize your own Internet marketing experience – claim your report now from

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Top 10 blogs aspiring web designers should be checking out

Article by Harry Smith

The award winning web design and branding team from London digital agency Cyber-Duck run down their top ten inspirational design blogs.

BittBox- http://www.bittbox.com/

Come and get your freebies! With weekly competitions, offers and other treats for the budding designer, BittBox attempts to offer its users something more than just design commentary. Check in on Free Texture Tuesdays for interesting and unusual textures to incorporate into your designs.

Digital Buzz- http://www.digitalbuzzblog.com/

Essential for any interactive designer, Digital Buzz provides commentary and analysis on everything to do with web trends and the latest developments, from the latest viral campaign causing a stir to augmented reality games and social marketing slideshow presentations.

I Love Typography- http://ilovetypography.com/

For the hardcore typeface addict. A slick, clean blog dedicated to all things font. If you like to discuss the finer points of kerning, alignment and hierarchy, this blog provides a well informed yet accessible approach to type.

COLOUR lovers- http://www.colourlovers.com/blog/A truly beautiful blog that aims to give users an understanding of the deeper implications of colour and not just from a generic, empty marketing perspective. This blog taps into what is essential about colour and how it is used in art, nature, fashion, packaging and many other implementations.

You the Designer- http://www.youthedesigner.com/

You the Designer provides help and advice on pursuing and developing a career in design. The blog takes a personal approach, allowing users to learn from the real experiences of the blogmaster. The blog also includes a design jobs board as well as a forum to connect you to other designers and network with potential clients.

Spoon Graphics- http://www.blog.spoongraphics.co.uk/

This is a great blog for step-by-step tutorials. Learn how to create incredible visual effects using Photoshop by following their illustrated guides. This month learn how to create vibrant lighting effects like those in the new Blackberry advert featuring U2.

Fazai 38- http://blog.fazai38.com/

Find incisive comment on all things design here, from the aesthetics and ergonomics of a phone case to the finer points of automotive advertising. This blog also provides helpful tips and tools on where to find free design templates and design case studies.

Freelance Switch- http://freelanceswitch.com/

This blog provides help and advice for freelance designers on everything from staying on call for clients whilst on holiday to effective communication between designer and client. The blog does away with all the unnecessary flowery language and gets straight to the point, giving users advice based on real life experiences.

Smashing Magazine- http://www.smashingmagazine.com/

The blog that backs up the offline publication, Smashing Magazine is a highly polished, highly professional blog that, in its own words, will “smash you with the information that will make your life easier, really.” And actually, a quick scroll down the page very quickly reveals blog after interesting blog packed with information that’s actually really useful.

Mashable- http://mashable.com/

An invaluable guide to social media for the budding designer. As well as news and views on the goings-on of the wider online community, the blog provides how-to articles and tips on considering every online interaction from a commercial perspective- an incredibly important part of design.

About the Author

This list was compiled by Cyber-Duck, a leading digital agency providing 360 degree solutions to its clients from design & branding, to technology & development to marketing & SEO.

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